Business English? English at Work? Do you need to improve yours?
So what is Business English for you? Wikipedia says it …
‘ … refers to the communication skills used in the workplace and focuses on the language and skills needed for typical business communication …’
I believe that Business English is about all the individual’s needs in the working world. I like to call it English at Work.
My business clients usually want to express and present themselves confidently in a challenging business situation.
For example …
The Finnish baker presenting his new baking process at an international conference.
The Swedish CEO of a supermarket chain wanting to negotiate with EU chains.
The Turkish textile magnate negotiating in China.
Chinese teachers taking part in international education conferences.
A Spanish wife hosting international dinner parties for her husband’s company.
The French graduate developing his English CV and PowerPoint presentation for an interview in Germany.
What is your goal?
When you meet a client for the first time you need to find out what their personal goal is.
I met with a group of Spanish bankers. Their English was stunning. I asked why they wanted Business English lessons. Their reply was that they didn’t. They wanted to prepare for the Cambridge Advanced English (CAE) exam. I was puzzled. They told me they felt safer in Spain having a serious English qualification. They wanted to protect their positions.
Was this Business English? Maybe. It certainly was English at Work.
We have so many different cultures working in New Zealand. We know it is important to communicate with empathy across the working global community, whatever your language or culture, in and outside of our country.
Do you want to speak more confidently in an interview or at work? Cafe? School? Hospital? Hotel? Lawyers …. and more! I have worked in many different environments in NZ and overseas. I can help you.
Come and spend some time with me at English Language Services NZ.